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Creative Mission Statement

We believe that by showcasing the unique biodiversity of our Hawaiian home, we can create content that forges a deeper connection to this place, its inherent purpose, and the people who are a part of its story. This work not only informs but also invites our viewers to become guests in our narrative, encouraging them to share and discuss these stories with their communities.

 

HTBG's Core Keywords


  • Educational: We are an educational institution, not just a garden. Our content and the experiences we provide must help visitors learn something new, sharing the unique history and science of our plants and ecosystems.

  • Connected: We want our guests to feel a profound sense of connection to the natural world. Our media will be crafted to evoke this feeling, using sound and visuals to create a restful, renewing, and immersive experience.

  • Seekers: We create our content for Seekers, a diverse group including purpose-driven climate warriors, nature lovers, family planners, and aloha travelers. We know they are looking for more than a typical tourist activity; they are looking for a meaningful experience.

  • Visit & Share: We want to create something so remarkable that our audience is inspired to visit & share their stories. Our goal is to make a lasting impression that moves people to become advocates for our mission, spreading our story through word-of-mouth and social media.

  • Coastal Rainforest: This is our most powerful and unique asset. Our media will consistently showcase our one-of-a-kind setting, highlighting the stunning and rare beauty of a coastal rainforest as the central character in our story.